Barcodes are a pretty big deal – and not just at the grocery store. 2D barcodes are the mainstream of recognition technologies used for mobile marketing.
In mobile tagging, the barcode is a printed symbol that connects a physical object (a magazine ad) to a digital experience on a smartphone (a cool video). Why should you care? Because a 2D barcode like a Microsoft Tag barcode adds a whole new dimension to your marketing campaigns, making them more engaging and interactive.
You can put a 2D barcode on just about anything – printed materials, packaging, posters, signs, websites, clothing. When people can scan the barcode with their smartphones, they instantly see the online content you’ve created – from a product video to a sweepstakes to a custom mobile site.
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