Description
Monarch 1110 Price Gun – The Original One-Line Hand Labeler
The Monarch 1110 is an icon of the retail industry — first introduced in 1972 by Monarch Marking Systems (now Avery Dennison), it is the hand labeler that defined an entire category of retail tools. Over five decades later, the 1110 continues to be one of the most recognized and widely used pricing guns on the market. Designed for single-line, fast-paced price marking, the 1110 can label an 18-item case in just five seconds. Lightweight at 9.5 oz. fully loaded, and built from nearly indestructible ABS plastic, the Monarch 1110 is a retail institution.
Key Features & Benefits
- Single-line printing with up to 6 or 8 characters depending on configuration (band layout options available).
- Uses 3/4″ × 3/8″ (19 mm × 10 mm) labels — a classic, widely available label format.
- Vertical label dispensing with horizontal print: The unique orientation allows operators to turn the gun on its side and apply horizontal labels to vertically stacked cartons — marking 18 items in 5 seconds.
- Weighs just 9.5 oz. fully loaded — one of the lightest price guns available.
- Nearly indestructible ABS plastic housing — tested for durability against drop impacts.
- Simple, intuitive band dial for changing prices quickly.
- Multiple band layout configurations available (01, 02, 03, 04, 05, 06 and custom B&B) for tailored print formats.
- Custom Bold 03 configuration available — prints six bold numeric characters for maximum readability by customers of all ages.
- Free ink roller included with each gun.
- Minimal moving parts for low maintenance and long operational life.
- 1-Year Written Warranty from Avery Dennison.
- Repair and exchange program available for refurbished replacements.
- Made in the USA.
Technical Specifications
| Brand | Monarch (Avery Dennison) |
| Model | 1110 |
| Year Introduced | 1972 |
| Print Lines | 1 Line |
| Print Positions | Up to 6–8 characters (configuration dependent) |
| Label Size | 3/4″ × 3/8″ (approx. 19 mm × 10 mm) |
| Label Feed Direction | Portrait (vertical) |
| Print Direction | Landscape (horizontal) |
| Max Character Height | 5 mm |
| Weight (fully loaded) | 9.5 oz. |
| Dimensions | 3.2″ × 9.5″ × 12.4″ |
| Material | ABS Plastic |
| Ink System | Replaceable ink roller (included) |
| Warranty | 1 Year Written — Avery Dennison |
| Origin | USA |
Available Band Configurations
The Monarch 1110 is available in several print configurations to suit different labeling needs:
- 01: 6 positions with underlined cent print characters
- 02: 6 normal-size print positions
- 03 (B&B Custom): 6 bold print positions — most popular, most readable
- 05: Mixed character sizes for specialized pricing formats
- 06: Combination date and price format (month/day/year + price)
Ideal Applications
- Retail stores, supermarkets, and convenience stores
- Marking prices on items while still in master cartons
- Any environment where speed of labeling is the primary requirement
- Stockrooms and receiving departments for incoming inventory marking
- Small items with limited label space
- High-volume price marking operations
Compatible Labels
The Monarch 1110 uses 3/4″ × 3/8″ labels, available in a wide range of colors and adhesive types. Labels are sold in sleeves of multiple rolls. Fluorescent colors (red, green, orange, yellow) are available alongside standard white. Custom labels with store name, promotional messaging, or specialized codes are available.
Why Choose the Monarch 1110?
The Monarch 1110 has stayed relevant for over 50 years for one simple reason: it works, and it works exceptionally well. The vertical label dispensing system remains uniquely practical for marking stacked case inventory — a task that other labelers handle far less efficiently. Its minimal moving parts philosophy translates into decades of reliable service, and a well-established repair and exchange ecosystem means that broken guns can be quickly replaced with fully rebuilt units. If your team is already familiar with the 1110, there is no reason to switch. For new purchasers, the 1110 remains one of the most proven hand labelers ever made.






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